Wheel Talk

#308 - Converting Followers Into Buyers

Ryan Durbin & Becca Otis Episode 308

Ryan and Becca kick off with a recap of Ryan’s recent Nashville workshop. The episode then centers on a listener question about converting social media engagement into actual sales—especially when platform limitations make linking to your shop tricky. They share practical tips for navigating those challenges, Becca’s van upgrades, and marketing strategies.

Maker of the Moment

Listener Questions
On this episode:

  • How does Instagram, or Social in general, convert to sales? I sell on Etsy and Instagram doesn’t allow me to add a link to my Etsy page. @jelo.designs

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