Wheel Talk
Ryan Durbin (@rdceramics) & Becca Otis (@5linespottery) share their experiences as potters, makers, small business owners, and creatives. Becca is a full time studio potter, while Ryan is a full time website developer and part time potter. We'd love to share our ups and downs along the way as we build our skills as makers and small business owners in an honest, informal manner. We hope to bring you helpful tips we've learned over the years, learn from each other, and share expertise from a number of guests with you also. Please join us for some Wheel Talk!
Wheel Talk
#334 - Building Consistent Etsy Sales Without Driving Your Own Traffic
Ryan and Becca open with personal updates before shifting into a deeper conversation about generating consistent Etsy sales over time. Ryan breaks down a repeatable listing strategy designed for makers who aren’t driving their own traffic, emphasizing the importance of creating evergreen listings built around a single form with multiple color variations rather than one-off products. He explains how strong photos, thoughtful titles and descriptions, and positioning items as highly giftable can help listings gain early momentum. The discussion also covers using Etsy’s Marketplace Insights and strategic sales as visibility tools to build trust with the algorithm, earn reviews, and steadily improve search ranking. Ryan shares how these approaches have played out in his own shop this year and how they’re shaping his Etsy strategy heading into 2026.
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Sponsors
L&L Kilns - The durable kiln that potters trust to fire evenly & consistently. Find your L&L kiln at hotkilns.com
Soolla® - The brand-new Studio Pouch from Soolla is the perfect sidekick to your studio bag, designed to keep your favorite tools organized and close at hand. Available in eleven colors and durable, machine-washable canvas. Find your new studio bag at soolla.co and save 15% at checkout with coupon code "WHEELTALK" (exclusions may apply).
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